The management area “Marketing” controls the tasks of marketing, communication and sales of Holding Graz and its shareholdings. In the process, the focus is on the marketing of all products, services and innovations.
Graz is a livable and lovable city. The employees of Holding Graz have a major part to play in this as they not only safeguard this quality of life around the clock, day in, day out, but also improve it. The goal of the management area “Marketing” is to highlight these services. To achieve this, communication management, sales, sponsoring, city management, brand management, market research, media planning as well as press work are some of the daily tasks and areas of activity. For graphical implementations, creation and design of all marking measures, the management area works closely with the in-house agency achtzigzehn.
City management is as modern as the paths that we take in order to present the services of Holding Graz to the residents of Graz and the visitors to our city in the best possible way. We do that via classical and innovative media, marketing activities and sales channels and thus make the work of the Holding employees tangible and easy to understand.
We design and accompany proven and innovative measures in all processes of integrated communication. From strategy development to implementation of the measures and management of the performance control.