Information on Media Transparency
Transparency regarding media partnerships, advertising expenditures, and selection criteria at Holding Graz in accordance with the EMFA and MedKF-TG.
The European Media Freedom Act (EMFA) and the Media Cooperation and Promotion Transparency Act (MedKF-TG) contain requirements regarding the transparency of paid media and communication activities.
Holding Graz places great importance on transparency and traceability of all communication services and complies with these legal obligations. On this page, Holding Graz provides information on the disclosure of advertising expenditures, the transparency of media partnerships, and the criteria for selecting media and communication services.
Publication of Reportable Media Partnerships and Advertising Contracts
Reportable media partnerships and advertising contracts are reported to KommAustria in accordance with legal requirements and are publicly accessible via the RTR Media Transparency Database.
To the RTR Media Transparency Database
Selection Criteria for Media Bookings
As part of its communications efforts, Holding Graz utilizes various media, platforms, and formats to effectively communicate its products, services, and corporate topics.
Media services are selected based on objective and transparent criteria, depending on the communication objective. Particular consideration is given to reach, target audience and regional relevance, content and editorial fit, digital performance metrics, targeting options, and the cost-effectiveness of the measure.
Media may not be considered, in particular, if they are not suitable for the respective communication objective or contradict Holding Graz’s communication principles.
Publication of advertising measures in foreign media
The law also stipulates that information measures directed exclusively at a foreign audience must be explicitly identified. At Holding Graz, this applies to media bookings in “Styria International” media. In 2025, this amounted to approximately €7,000 in the media “Večernji list” and “24sata,” and approximately €13,000 in the media “Mojedelo.com” and “zurnal24.si.” The total amounts to approximately €20,000.