App to the beat: our new Spotify playlist
Whether you’re on the tram, bus or at the stop – with the GrazMobil app, you always have your timetable and ticket to hand. And now you can have the perfect soundtrack too: our new Spotify playlist ‘App zum Beat’ brings rhythm to your everyday life and shows how diverse mobility can sound.
From ‘Shake it off’ (Taylor Swift) to ‘Telephone’ (Lady Gaga) to “Mobile” (Avril Lavigne) and ‘Achterbahn’ (Helene Fischer) – international pop power meets German-language hits. The beats that accompany you through the day are as colourful as Graz itself.
Boom in Austria
According to its own figures, the audio streaming service Spotify is now the most widely used digital audio platform in Austria. Whether on the tram, at work, at home with friends or while exercising – Spotify has become a daily companion for many. 20 per cent of digitally savvy adults already use the platform on a weekly basis. Spotify also achieves a high reach across all buyer groups, with almost a fifth of Generation Z (16-24 years) being reached.
Holding Graz’s free playlists are designed to reach different target groups with the help of different music genres, thereby drawing attention to Holding Graz’s products and services.
Follow Holding Graz on Spotify!
Here is the link to our Spotify profile: https://open.spotify.com/user/31zqqsij6rw6jfzmh5y45sf7gq3m
