In 2016, Holding Graz launched the “My Bonus” campaign for regular customers, offering numerous discounts in the sports and cultural sectors, among others.
Launched five years ago, the “My Bonus” benefits club is aimed in particular at the municipal service provider’s loyal regular customers: Graz Linien season ticket holders and Freizeit Graz customers benefit from numerous discounts and the popular 1+1 ticket promotions at sports or cultural events in Graz.
Mayor Siegfried Nagl on the concept behind it: “Sports clubs and cultural institutions are important components of the social coexistence of a city and need – also due to the many thousands of voluntary employees – the best possible support, for example in the form of sponsoring cooperations. Municipal subsidiaries such as Holding Graz have been successfully supporting local sports and cultural activities for many years. With the “My Bonus” advantage club, we have succeeded in actively involving loyal customers and offering sporting and cultural events at reduced rates.”
There are currently around 45,000 holders of half-yearly and annual passes, including the discounted Graz annual pass. “All of them, as well as regular customers of Freizeit Graz, can automatically take advantage of discounts at a total of 23 partners of Holding Graz – including, for example, the five houses of the Universalmuseum Joanneum – upon presentation of their season ticket. The advantage club also has a lot to offer in the sports sector: In addition to discounted home games of SK Sturm, GAK, the Graz 99ers or the Graz Giants, there are also special ticket promotions for Holding regular customers at games of UVC, UBSC, UBI and HSG,” explains Holding marketing head Richard Peer.
Particularly popular with regular customers of the Holding: they receive free admission to all houses of the Universalmuseum Joanneum upon presentation of a public transport or leisure season ticket. Since 2018, the offer has been used more than 15,000 times.
The 1+1 ticket promotions (the 2nd ticket is free on presentation of a Holding season ticket) are also popular, especially for sporting events: At the Graz Winter World, the ticket promotion has been used more than 4,000 times since 2017. In the past three years, around 2,000 tickets were issued for home games of the Graz 99ers and more than 500 tickets each for games of SK Sturm and GAK.