Six students of Marketing & Sales at Campus 02, in cooperation with Holding Graz, have surveyed the wishes, needs and expectations of Generation Z (16 to 25 year olds) for the city centre of Graz.
With the support of Peter Maderl (mResearch), the students interviewed young people aged 16 to 20 and 21 to 25 in so-called “focus groups”. Not surprisingly, meeting friends is currently at the top of the priority list, with the most popular meeting places being the Schlossberg and Stadtpark. Young people also attach importance to a strong gastronomic offer in the city centre of Graz, especially places where you can have a good breakfast as well as bars and clubs for the night scene.
Astrid Oberzaucher, responsible for the practical projects at Campus 02, proudly: “The expectations for the city centre were perfectly raised by the students.”
“Holding Graz relies on the interaction of business, science and research. Campus 02 has been a reliable partner for many years and always supports the daily work with the results from research projects. The students can be proud of their performance,” says Richard Peer, Head of Marketing at Holding Graz.
In the photo (from left): Holding Graz marketing director Richard Peer, Astrid Oberzaucher (Campus 02), students Marco Zinterl and Liana Möstl, Peter Maderl (mResearch).