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“Graz Beats”: Hold­ing now also on Spo­ti­fy

Apprentice Nicolette Baumgartner poses in front of clock tower with mobile phone with Spotify playlist open.
© Holding Graz/Höller

Music on! The apprentices of Holding Graz have now published their favourite hits in the playlist “Graz Beats” on the popular streaming platform Spotify.

Music enthusiasts in Graz can now turn up the first hit list of Holding Graz in their everyday lives – a total of 30 apprentices of the municipal service provider have contributed to “Graz Beats” and contributed their favourite songs. The idea behind it: To present the great professional diversity in the company – after all, Holding manages the critical infrastructure in Graz from public transport to waste collection to water and energy supply – also acoustically by means of different music genres. The musical selection in the first Holding playlist “Graz Beats” ranges from Ed Sheeran to Eminem, Rosa Linn to Sean Kingston.

Boom in Austria

According to its own information, the audio streaming service Spotify is now the most used digital audio platform in Austria. Whether on the tram, at work, at home with friends or during sports – Spotify has become a daily companion for many. 20 percent of digital-savvy adults already use the platform on a weekly basis. Spotify also achieves a high reach in all buyer strata, in addition to reaching almost one fifth in Generation Z (16-24 years old).

The free playlists of Holding Graz are intended to reach different target groups with the help of different music genres and thus draw attention to the products and services of Holding Graz. If you want to listen to “Graz Beats”, you can now easily turn up the first playlist of Holding Graz on Spotify:

By the way: further playlists, such as “Quer durch die Steiermark” (“Across Styria”) for the new ClimateTicket Styria, are already being planned!

Photo above: Nicolette Baumgartner, one of 30 apprentices who created the playlist.

Smartphone with open Spotify playlist of Holding Graz
© Holding Graz/Höller